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2017-11-24 13:59:45

 

2017-11-24 13:59:45


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christian louboutin gladiator sandals Advertising Overhaul Richard Lennox, Macy’s chief marketing officer, said that the firm will save money by targeting its advertising budget toward shorter 15-second ads as opposed to 30-second spots. We're going to still improve the speed all the way through this year, browsing, transaction experience, to make it particularly how you shop in your local Macy's. “We did get ahead of the industry on realizing the need to pare back our physical store footprint.,christian louboutin wedding dresses “We have a very strong physical store footprint,” Macy’s newly minted CEO Jeff Gennette told investors Tuesday. is ready for a revamp. The department store chain’s management revealed Tuesday several key changes that it hopes will turn the firm’s struggling business around.christian louboutin simple pump 85 patent

christian louboutin flats gold “Mobile transactions, both on the app and through our mobile web, are our fastest growing and most importantly it's the highest customer satisfaction, so we've really worked through that and made a happy customer there,” Gennette said. “Mobile transactions, both on the app and through our mobile web, are our fastest growing and most importantly it's the highest customer satisfaction, so we've really worked through that and made a happy customer there,” Gennette said. Advertising Overhaul Richard Lennox, Macy’s chief marketing officer, said that the firm will save money by targeting its advertising budget toward shorter 15-second ads as opposed to 30-second spots.,christian louboutin espadrille sandals We also know that our 15-second spots are 86 percent as efficient as our 30-second spots, but I can buy a 15-second spot for half the price of a 30-second spot. michael kors clutch hot pink “We know that TV remains the best vehicle to reach a broad target audience at a low CPM, so highly efficiently. Last year, the company announced it plans to shut down 100 stores and slash thousands of jobs as it attempted to counter retail’s challenges and refocus more efforts on digital.christian louboutin 120



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